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Aveda Enlivens Spring with Art of Nature Makeup Collection

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By: Jamie Matusow

Editor-in-Chief

 
Aveda’s limited edition Art of Nature makeup palette for Spring/Summer 2013 features spring pastels and lush summer color for eyes and lips—all in packaging that goes easy on the Earth. The collection includes two Nourish-mint Smoothing Lip Colors, one Nourish-Mint Rehydrating Lip Glaze, two Nourish-Mint Lip Liners, one Petal Essence Face Accents Trio, two Petal Essence Eye Definers and six Petal Essence Single Eye Colors (items range from $14-$24). Eye colors are packaged in a 100% post-consumer recycled (PCR) clear PET clamshell held in a 100% PCR paper sleeve, and are designed to partner with the brand’s refillable Environmental Compacts. The Petal Essence Eye Definer cedar wood eye pencil is made from sustainable wood from a well-managed forest, and comes in a 100% post-consumer recycled newsprint clamshell held in a 100% PCR paper sleeve. Nourish-Mint Sheer Mineral and Smoothing Lip Colors are packed in an 88% PCR case with 65% PCR aluminum accents. The refillable case is made with 96% PCR resin. The new outer carton is smaller and sleeker and made with 50% PCR and 50% FSC certified paper, reducing material usage by 33%. It is manufactured with 100% wind power.

More info: www.aveda.com

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